Wuff Box launches in Ja with pup-friendly finds
Published:Saturday | September 27, 2025 | 12:07 AMNyoka Manning/ Gleaner Writer
Standing by its tagline, ‘Make your pup happier’, the premium dog boutique Wuff Box is bringing a fresh level of luxury to dog-owners in Jamaica. Launching its online services on Thursday, the boutique offers themed subscription boxes, carefully curated accessories, and exclusive experiences for pets and their families. Combining international quality with Caribbean flair, Wuff Box allows dog-owners to bring style and comfort into their pets’ daily lives. And, for founder Nina Nobbee, expanding into Jamaica was a natural choice.
“My partner is Jamaican-born, and with my own Caribbean roots, expanding into Jamaica felt like coming full circle,” Nobbee told Saturday Living. “The island’s vibrant culture and warmth mirror the energy of our brand perfectly.”
Building on this enthusiasm, the launch unveiled two debut collections, the Summer Collection and the BarkDay Collection. The Summer Collection features tropical-themed clothing and accessories, including playful prints of coconuts, beaches, flamingos, and palm trees.
Meanwhile, the BarkDay Collection offers a box of themed treats and toys, making each selection unique. Accompanying these boxes are BarkDay accessories, including hats, bandanas, dresses, and tees. Looking forward, Nobbee hints at introducing additional themed collections tailored for various occasions, such as Halloween, weddings, Christmas, and Easter.
At the heart of this innovative venture is Nobbee herself, a 34-year-old attorney and entrepreneur inspired by a lifelong love of animals. Born in Canada with strong family ties to Trinidad, she spent her childhood between the two countries before returning to Toronto for senior schooling and university. Her journey then led her to build a thriving legal career, qualifying as an attorney-at-law in 2017 and practising corporate law in Toronto while undertaking postgraduate studies in health science.
INSPIRED BY CUDDLES
Yet, while the courtroom shaped her professional discipline, it was her dogs who truly changed the course of her life. “My first dog, Cuddles, lived to the age of 20, and the bond we shared was life-changing,” she reflected. “Wuff Box was born in memory of him. Every box, every collection is rooted in the love and joy that dogs bring into our lives.”
This passion project first took form in 2019, when Nobbee launched Wuff Box in Trinidad as an online service offering carefully curated items for dogs. The concept quickly gained traction, and by 2020, she had opened one of the country’s first luxury dog boutique. Expansion followed in Toronto, where Wuff Box entered a far more competitive market, but remained true to its founding mission: creating happiness for dogs and their families and always prioritising quality over profit.
For the first three years, Nobbee ran the business independently. “It taught me patience, consistency, and the importance of remembering why I started,” she said. Even as Wuff Box grew into an international brand by 2023, she ensured that every decision aligned with its original ethos. Earlier this year, she introduced a fresh rebrand inspired by her two golden retrievers, Tuffy and Finn.
“They’re my life,” she shared. “I don’t have children, so they are truly my family. Their joy and spirit influence every product and collection we release.”
“This personal connection is central to the Wuff Box identity. It’s more than a service; the brand brings creativity and joy to every offering. The themed boxes are designed to delight not just dogs, but their humans too, serving as a reminder that pets are family members who deserve the very best,” Nobbee highlighted.
For her, the most rewarding moments have been the small ones: seeing a dog’s excitement when it discovers its box, or hearing from a customer that Wuff Box made their pet feel truly special.
“That’s why I started,” she added.
Looking ahead, her ambitions remained bold, yet rooted in love. “In five years, I want Wuff Box to be a household name across the Caribbean and North America,” she said. “But more importantly, I want it to be remembered as more than a business, as a brand that stood for joy, quality, and the unbreakable bond between dogs and their families.”