Short Ghad sings about betrayal in ‘Reasons’
Published:Tuesday | October 21, 2025 | 12:08 AM
When dancehall-reggae artiste, Short Ghad, was based in Sweden a few years ago, he experienced a stark betrayal at the hands of his close friends — a stinging act of treachery that almost cost him his own life. He chronicles that eye-opening betrayal in a popular song called Reason, that has been making the rounds on mixtapes and on FM radio.
“One of my so-called friends dem threatened my life when I was living in Sweden a few years ago. I was surprised because I wasn’t expecting it ... and mi just write the song same time singing ‘one of my friend dem want mi gone’, and the chorus just stuck inna mi head and ah just so the song come about,” Short Ghad explained.
He recently released the visuals for the single and it has racked up more than 100,000 views. Reasons is the title track of his soon-to-be-released EP of the same name. Other songs which will be included on the EP are Never Say Sorry and Feel Like.
“This EP will show off my overall artistic vision, these songs are gaining tremendous popularity on TikTok and on IG with thousands of shares and videos from fans all over the world,” the artiste, whose real name is Conrad Williams, said.
Short Ghad has emerged as a popular TikTok personality amassing several thousand followers on the platform where he streams live and plays music from his catalogue as well as those of other artistes. He has been promoting his singles and performing at local events such as BoomBox Fridays and Weddy Weddy Wednesdays.
“I have been in the streets all of [last] week and the response has been phenomenal ... mi shell Weddy Weddy the other day, many of the selectors dem at the weekly events ah give me a strength,” he said.
Short Ghad, who hails from the parish of St. Elizabeth, was originally known as a DJ, making his rounds across Jamaica’s street dances and parties. He gained recognition in 2022 after releasing Feel Nice, the lead single and title of his 2022 début studio album. The 19-track album featured a mix of classical dancehall and reggae with popular songs like Sekkle, Right Type a Luv and Love Party.
The project generated significant buzz, particularly in Europe, eventually achieving the number-one spot on the pre-order list on iTunes (reggae) in Sweden and since that time, has garnered significant streams on Spotify. His music blends dancehall, Afro and reggae, making him a notable emerging artiste in the European market.