The Dream Begins

After the mother of all launch parties on Wednesday June 15, Smirnoff and Osmosis are set to deliver an all-star package this summer  Osmosis, along with perennial title sponsor Smirnoff Vodka, is set to once again immerse their patrons in first-class nightlife.

This summer, they host the 'All-Star Edition' themed party on Saturday, July 2 at Fort Charles, Port Royal. Osmosis is widely regarded as one of the premium events in its category, due in part to its excellent decor, fantastic execution, expansive food court and overall marketing.

Speaking on the return to Port Royal, Osmosis Co-director Philip 'PP' Palmer says, "Fort Charles was the venue at which Osmosis evolved from being just a party to a calendar event. As such, we saw it fitting to hold our All-Star Edition at the birthplace of the new Osmosis." The event will showcase 13 food stations, including Cuddy'z, TGIF, Pizza Hut and KFC, the full range of premium Diageo spirits, and music will be provided by ZJ Liquid, Coppershot and Renegade from Miami.

The world's #1 selling spirit, Smirnoff Vodka, has seen first-hand the growth and development of Osmosis over the years, and has once again renewed its partnership. Smirnoff Brand Manager Marsha Lumley says, "We see it as a match made in sponsor heaven. Osmosis is synonymous with Smirnoff, and Smirnoff is synonymous with Osmosis because Smirnoff is all about unique nightlife experiences coupled with the world's best drink mixes and Osmosis has proven it is one of the best a those," said Lumley.

She continues, "Smirnoff is excited to bring its First-World execution to each staging of Osmosis which helps make the event one you don't want to miss."

Sponsorship

Other major sponsors include exclusive print sponsor The Gleaner, KFC, Pizza Hut, Ocean Spray and Grace Cock Soup. Deane Shepherd, co-director of Osmosis said: "Sponsors are attracted to the brand based on the extensive marketing campaign, the overwhelming patron support, and the overall Osmosis brand image."

Other sponsors are Salada Foods, ATL Motors, Carreras, Club Privilege, Blueprint Consulting, Reggae Jammin, Elite Kreations, Red Bull, Cherrybomb, Iconsult, Bars to Go, Sentry Security, Main Event, Mack Squad, Zip 103FM, and Area Limited.

But keep reading this and other Gleaner products for more on everything 'Dreamy' and don't miss tomorrow's Flair for the scoop from the fabulous men behind the Dream!