The name Earl Turner may not immediately excite, but drop the moniker ‘Biggy’ in the middle, and it’s a completely different reaction. Biggy isn’t just a name, it’s a brand. And, incidentally, for those who don’t know what he looks like in person, the name Biggy is not a reflection of his height. The celebrated fashion designer, renowned for his pioneering dancehall creations, built a devoted following in the ‘80s and ‘90s, long before social media existed.