Santa Cruz dental team treats 100 children
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More than 100 children in St Elizabeth are now sporting brighter, healthier smiles after a two-day outreach by Santa Cruz Family Dental under its ‘Sweet Smiles, Smart Choice’ campaign, held to mark World Oral Health Day on March 20.
The team visited two primary schools and a church in Goshen and Myserville, St Elizabeth, providing free dental screenings, cleanings and oral-health kits to 100 children. Goshen Primary and Infant School, Austin Primary and Infant School, and Refuge Temple Ministries were among the beneficiaries.
The initiative focused mainly on grade-six students, who must complete a dental assessment as they transition to secondary school. By offering the service free of charge, alongside professional cleanings, the outreach ensures students are both better informed about good oral hygiene habits and better prepared for the health requirements ahead, the organisers said.
Santa Cruz Family Dental aligned the programme with this year’s World Oral Health Day theme, “A Happy Mouth is a Happy Life”, emphasising that lasting wellbeing begins with simple, daily routines.
Meloney Rowe, a teacher at Goshen Primary and Infant School, welcomed the effort, observing that “we don’t focus enough on the importance of caring for our teeth”, and noting that the day serves as a timely reminder of “the importance of having a sweet smile.”
Although the campaign centres on education and preventive care, it also reflects a broader shift in how Jamaica is addressing health risks linked to sugar. The Government’s upcoming Special Consumption Tax on sugar-sweetened beverages – due to take effect this month – has reignited debate about the impact of sugary drinks on the nation’s health. While the tax is targeted primarily at obesity and diabetes, Santa Cruz Family Dental said the team deliberately linked its outreach to the policy, arguing that oral health deserves equal prominence in discussions about sugar consumption. The clinic’s view is that reducing sugar intake is not merely a dietary matter, but a dental one too.
Chief Dental Officer Dr Irving McKenzie, in promoting islandwide initiatives to mark Oral Health Day, stressed that oral health is integral to overall wellbeing. He argued that encouraging brushing and flossing, reducing sugar intake and maintaining regular dental visits can significantly reduce the prevalence of oral disease.
Feedback from Santa Cruz Family Dental’s outreach suggests the message is taking root. When asked at an education session what ‘Sweet Smiles, Smart Choices’ meant, one grade-six student offered a succinct definition: it is “making the choice to take care of your mouth by brushing and flossing in the morning and before you go to bed.”
Alongside these sessions, the team distributed toothbrushes and floss to students and their families, ensuring the wider community has the tools to maintain good oral habits long after the event.
Shannel Noble, a licensed dental hygienist at Santa Cruz Family Dental, said many children remain unaware of how their everyday routines affect their teeth, which makes interventions like this especially important. Meeting children at this stage, she explained, allows practitioners to provide essential knowledge before cavities become more common.
Jhaneil Grey