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Earth Today | Sagicor Sigma Run gets sustainability partner

Published:Monday | February 17, 2025 | 9:22 AM
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Jeffrey Hall (left), CEO of Pan Jamaica Group, greets Christopher Zacca, CEO of Sagicor Group, at a recently held Sagicor Sigma Event.
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Jeffrey Hall (left), CEO of Pan Jamaica Group, greets Christopher Zacca, CEO of Sagicor Group, at a recently held Sagicor Sigma Event.
From left: Gayon Douglas, executive director, C.B. Facey Foundation at Pan Jamaica Group; Christopher Zacca, CEO of Sagicor Group; and Daidre Sloley McKay, vice president of group marketing at Sagicor Group at the recently held Sigma Run Farmers’ Market
Contributed
From left: Gayon Douglas, executive director, C.B. Facey Foundation at Pan Jamaica Group; Christopher Zacca, CEO of Sagicor Group; and Daidre Sloley McKay, vice president of group marketing at Sagicor Group at the recently held Sigma Run Farmers’ Market dubbed ‘Market on the Terrace’.
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THE PAN Jamaica Group has announced its sponsorship of the Sagicor Sigma Corporate Run, signing on as the event’s first-ever sustainability partner at the platinum sponsor level for the highly anticipated 2025 staging.

Their contribution will amount to a total of $4.2 million.

“This collaboration underscores Pan Jamaica Group’s enduring commitment to environmental stewardship and aligns with its long-standing support for one of Jamaica’s premier charitable events,” said a January 31 media release from the Pan Jamaica Group.

The Sagicor Sigma Corporate Run, which is expected to attract more than 27,000 participants for its27 th staging, is aiming to raise $115 million in support for the Kingston Public Hospital Intensive Care Unit, Sir John Golding Rehabilitation Centre and Father Ho Lung and Friends Foundation.

Once a year, the well-attended event is known for transforming New Kingston’s bustling business district into a vibrant hub of activity, fostering community spirit and allowing participants to interact with the city in new ways.

As the sustainability partner, Pan Jamaica Group will work closely with the Sagicor Foundation to support the event’s sustainability goals, through collaborative initiatives that are aimed at reducing waste, promoting recycling, and inspiring greener habits in Jamaica’s capital city.

“As a longstanding partner of the Sagicor Sigma Corporate Run, Pan Jamaica Group is proud to expand our role as a sustainability partner for this year’s event,” said Jeffrey Hall, chief executive officer of Pan Jamaica Group.

“For almost three decades now, Sagicor has consistently delivered an event that has been a powerful driver for advancing wellness and positive change for thousands of people. We are incredibly proud to continue supporting them at the highest level,” he added.

SUSTAINABILITY INITIATIVES

In line with its commitment to environmental preservation through the C.B. Facey Foundation, Pan Jamaica Group’s efforts will focus on several impactful initiatives centred around Jamaica’s largest road race.

This included participation in the Sagicor Market on the Terrace event supporting local farmers through subsidiary and banana producer JP Farms, along with race day plans to maximise plastic waste collection, minimise food waste and promote proper waste disposal and other sustainable practices among participants, vendors, and stakeholders.

In the lead-up to race day, Sagicor and Pan Jamaica Group will also jointly promote messaging aimed at amplifying the event’s go-green goals and engaging the public in meaningful ways.

“The Sagicor Sigma Corporate Run has always been about more than just fitness and charity,” noted Christopher Zacca, CEO of Sagicor Group.

“By integrating sustainability into this year’s event, we aim to set an example for how large-scale events can have a lasting positive impact on the environment. Together with Pan Jamaica Group, we are taking meaningful steps toward a greener future,” he added.