SHERMANPRESTON applauds SAINT’s Kimanie for fifth campaign

Kimanie Farquharson, the attractive model from SAINT International, is once again in the spotlight for American menswear label SHERMANPRESTON.

This marks Farquharson’s fifth consecutive campaign appearance for the luxury clothier SHERMANPRESTON, co-founded by Preston Williams and Sherman Joseph. The Fall/Winter 2023 collection, titled Urban Meadows and created by the designing duo, showcases their trademark relaxed contemporary tailoring, featuring the Jamaican stunner as the campaign’s centrepiece. The collection serves as a celebratory nod to The Big Apple.

“It is an ode to the neighbourhoods that influence SHERMANPRESTON. Using New York as its backdrop, ‘Urban Meadows’ explores the brand’s ‘uptown meets downtown’ tagline, Joseph explained.

“The tagline ‘uptown meets downtown’ is a pinpoint where identity, culture and ideology collide, which represents the brand, dissolving monolithic beliefs on different cultures,” he added.

Cashmere, cotton, and wool fabrics figure prominently in the latest menswear offerings of pullovers, sweaters, and blazers, which the designers cite as perfect seasonal layers for the colder weather while also keeping the brand youthful and fun.

Longtime friends, the duo launched their label in 2012, with Williams as the creative director and Joseph in the role of operations director.

“We went on a hiatus in 2016 and relaunched in 2020 with a more refined direction. We needed to take time to develop as men and creatives. In that time, we honed our craft, travelled the world, and explored different forms of culture and style. Today, the brand prides itself as a contemporary line focused on combining formal-wear and sportswear effortlessly, while keeping ‘fit and feel’ as its ethos,” Williams said.

Together, they brought a wealth of prior experience, with Williams having worked in business development for financial institutions and Joseph overseeing point-of-sale operations in the fashion industry.

In the recently released campaign, shot back in September by photographer Frank Good in Brooklyn Heights, Farquharson considers himself blessed to be called upon once again.

FIFTH SUCCESSFUL SEASON

“This is my fifth successive season as the face of SHERMANPRESTON. We shot my first campaign together for fall/winter 2021 and we’ve collaborated every season since then,” said the Flankers, St James-raised SAINT, who is now a native New Yorker of 30 years.

Farquharson, who holds a day job as a corporate vice-president at HSBC Bank, explained that his association with the brand began in 2015 when he worked with the designers as a fit model.

“After a few years of losing touch, we reconnected and have been in sync since. What I love most about SHERMANPRESTON is how their story has progressed and organically paralleled my own journey. The line represents elegance with black authenticity at its core and that reflects my own narrative,” Farquharson said.

The designers are equally generous in praise of their muse. “The brand’s partnership with Kimanie stems from a keen friendship and aligned goals. Working with him as the face of the label since its relaunch in 2020 shows a consistent message the brand has sought to convey its clientèle, grow with SHERMANPRESTON and see where it goes on this journey of defining the modern man.”

The SHERMANPRESTON namesakes revealed that their vision board includes potential collaborations with other brands for products and presentations. They also anticipate a showcase at the seasonal menswear collections in New York Fashion next year. According to the designers, there’s a possibility of a campaign shoot in Montego Bay on the horizon.