Dennis Blake | Time to put athletes in the government manifesto

As a former Olympian who has proudly worn the black, green, and gold on the world stage, I have seen first-hand the transformative power of sport — not just on the track, but in communities across Jamaica. That’s why I firmly believe it’s time for the Government of Jamaica to formally include the role of our professional athletes and sports development in its national manifesto.

This is not about politics. It’s about vision, national development, and the kind of future we want to shape for our youth.

ATHLETICS IS LIFELINE

Jamaican athletes have inspired the world, but, more importantly, they have inspired our youth. In many communities — particularly those affected by crime, poverty, and limited opportunities — sport is often one of the few positive outlets available. Track and field, in particular, has long been a passport to education, character building, and upward mobility for countless young Jamaicans.

Including sports and athlete development in the government’s official policy platform would not only recognise its national importance but also provide the kind of structure and long-term investment needed to truly unlock its full potential.

ROLE MODELS WITH REACH

When our athletes speak, young people listen. Whether it’s a Shelly-Ann, a Bolt, or a young local champion from Boys and Girls’ Champs, these figures have a massive influence. Imagine the power of a national initiative that mobilises our athletes to mentor students, visit schools regularly, and partner with community youth programmes — all backed by policy and resources.

We’ve seen what inspiration can do. Now, let’s turn it into a systematic tool for motivation and guidance.

SMART CRIME PREVENTION STRATEGY

We talk a lot about crime — and rightly so. However, we often focus too much on punishment and not enough on prevention. The truth is that spors keeps kids off the streets, build discipline, and give a sense of belonging. It creates healthy competition and community pride.

Countries that have made targeted investments in youth athletics have seen measurable declines in juvenile crime. Jamaica can do the same, but we need to move beyond seasonal speeches and isolated events. We need a consistent, policy-driven approach — one that starts at the primary school level and continues through high school, university, and professional ranks.

NATIONAL IDENTITY WORTH INVESTING IN

When we dominate the Olympics or World Championships, it’s not just the athletes who win — it’s all of Jamaica. These moments of global triumph are not just about medals; they’re about national pride, unity, and showing the world who we are.

Our athletes are ambassadors, not just entertainers. If we can find space in our national policy to support industries like tourism and BPO, surely we can do the same for sports — one of Jamaica’s most successful exports.

BIGGER THAN SPORT

The call is not for handouts to athletes – it is for a strategic, visionary investment in one of Jamaica’s greatest assets — its human potential, its young people, its culture of excellence.

Let’s embed athletics into our nation’s planning and policies, not just in words but in action. Let’s build a future where every child, regardless of background, can see a pathway through sport — whether as a professional, a coach, or a proud citizen shaped by discipline and teamwork.

As someone who has benefited from the system and now gives back to it, I know the difference it can make. Let’s make that difference national.

Dennis Blake is a former Jamaican Olympian, bronze medallist, author, mentor, coach, and youth advocate. The views expressed are his own. Send feedback to columns@gleanerjm.com