It’s a Rumvolution
Red Stripe launches Rum Stripe, a rum mixed drink in a can
Red Stripe has unveiled its latest creation, Rum Stripe by Red Stripe. This latest addition to the Red Stripe portfolio is an authentic Jamaican white rum mixed drink that is delicately balanced tropical fruit notes.
This innovation is lightly carbonated for a refreshingly great taste and is packaged ready to drink in a sleek 250 ml can. The two flavour options, Cranberry, and Pine and Coconut, are set to satisfy cravings for a deliciously indulgent beverage and are sure to become staples in the discerning drinker’s mixed-drink repertoire.
At 9.0% alcohol by volume (ABV), these mixed drinks are best served chilled and are perfect for high-energy party occasions, from an Instagram-worthy house party to a lively street dance or a fun-filled night out with friends.
Speaking to the launch of the product, Rum Stripe Brand Manager Jodi-Ann Campbell shared insight on the value Red Stripe places on maintaining its position as movers and shakers within the industry. “Innovation remains at the core of our commercial growth agenda and this latest addition to the Red Stripe family increases choice for our consumers, while also bringing a new level of excitement to the category,” said Campbell. “Our team has worked tirelessly to create a product that embodies the spirit of Red Stripe and the taste of Jamaica in every sip.”
The new product is the result of years of research and development. Red Stripe has utilised the latest brewing techniques and cutting-edge technologies to create a canned rum mixed drink that is truly unique and will revolutionise the consumer mixed-drink experience.
Rum Stripe Cranberry and Rum Stripe Pine and Coconut will be on shelves across Jamaica for a recommended selling price of $300.