Morgan Heritage embarks on first African tour
Grammy Award-winning reggae group, Morgan Heritage, will perform their legendary hits and new material as they embark on their first full-scale African tour. This historic tour, titled the Island Vibes Africa Tour, kicks off on October 2 in Johannesburg, South Africa and will take the group to several nations across West, Central, East and Southern Africa over an eight-week period.
Produced and managed by RAVE, a Pan-African live events company, and Morgan Heritage’s CTBC Music Group, the tour is expected to bring the vibe and verve of the Caribbean to blend with the celebrated sounds, colour and vibe of each country stop.
While on the road, Morgan Heritage will look to discover, interact, and collaborate with some of the freshest and biggest talents in each country, to produce a collaborative album as they immerse themselves in the rich and diverse soundscapes of Africa.
“Africa has always been home to us, which clearly shows in the immense support we have enjoyed over the years from the continent. This tour is our gift to our brothers and sisters at home. We look forward to entertaining every single fan in every country as we continue to strengthen the shared bonds between Africa and the Caribbean,” Morgan Heritage commented.
Despite the challenges sometimes associated with executing big ticket events across certain parts of the continent, logistics and infrastructure gaps, including varying health and safety guidelines, RAVE’s wealth of experience will help promoters to overcome and navigate any of such complexities to enable them to create epic fan moments.
Ruddy Kwakye, executive producer for the tour, said, “We look to systematise, scale, and sustain the live entertainment ecosystem in Sub-Saharan Africa through, innovative partnership modelling, technology resourcing and high production values. This tour will allow us to do that and deliver memorable experiences for the fans.”