Mon | Sep 20, 2021

The SMC Group seeking Jamaican talent for new digital series

Published:Monday | September 13, 2021 | 12:10 AM
In May, The SMC Group signed an agreement with the Edna Manley College of the Visual and Performing Arts which will begin with an investment into the development of a music production studio.
In May, The SMC Group signed an agreement with the Edna Manley College of the Visual and Performing Arts which will begin with an investment into the development of a music production studio.

Known for global campaigns like Jason Derulo’s Coca-Cola 2018 FIFA World Cup anthem and Usain Bolt and Elephant Man’s ‘Stick Stick Stick’ PUMA campaign, entertainment brand strategists, The SMC Group, is kicking off its Caribbean operations with a first-of-its-kind digital series, for which they are seeking a talented Jamaican as its host.

Expected to be the place where entertainment and brand strategy intersect, the host will deliver weekly updates on all things music, film, gaming, animation, dance and influencer-related content, where they meet with global brands.

CEO of The SMC Group, Maurice Hamilton, explained that the plan is to create a place for marketers and advertisers across the world to find current information and news on everything happening in the entertainment and marketing world, and the group is looking for a talented Jamaican to deliver the information.

Most talented and diverse

“We’ve always believed that Jamaicans are some of the most talented and diverse people who can do just about anything and this is just one of many opportunities we are exploring to export Jamaican talent to the world.”

Already operating in 16 markets across the world, The SMC Group launched SMC Caribbean earlier this year and since then have been working with local stakeholders like the Edna Manley College of the Visual and Performing Arts to develop and export Jamaican talent to its global market. Hamilton said his ultimate goal for the region is to position Jamaica as a credible creative hub within the international marketing community.

“We have the experience all over the world with Fortune 500 companies like Unilever and The Coca-Cola Company and I believe we have the talent right here in Jamaica to deliver global marketing strategies, campaigns and talent for those campaigns. We are starting with creating a programme for marketing professionals globally, with a Jamaican as its face,” Hamilton said.

The host will be responsible for gathering and preparing weekly content on new brand partnerships, large-scale marketing campaigns involving entertainment talent and music and present it to the world in this new digital series.

Jamaicans looking to be the face of this series are invited to submit a three-minute demo tape covering three stories from Asia, Africa and the Middle East of celebrities/talents and brand partnerships.

entertainment@gleanerjm.com