Stop the social media mayhem
THE EDITOR, Madam:
In response to the column published on Thursday, November 15 entitled ‘When social media goes off the rails’ by Mark Wignall, I am in total agreement. For a country so dependent on social media for business, news and entertainment, we sure do a poor job of safe-guarding the validity of information circulated there. I refuse to believe that social media, with all its many benefits for individuals and businesses alike, should remain the free-for-all it has become.
For those of us who use social media solely for our entertainment and to a lesser extent education, all too often we are bombarded with nonsense from those using the interface for mischief and mayhem. Your occasional scroll could be interrupted by gruesome pictures from accidents, explicit videos and the most common culprit, fake news.
This year, several brands have taken massive hits to their reputations, most notably so Magnum Tonic Wine and the popular kids drink Kool Kidz, who were hit with viral videos detailing ‘fake products’ on the market.
I believe the loss of revenue must have hit both brands hard but more importantly it shows just how fragile a person, or in this case, a brand’s reputation, is in the face of a social media assault.
We ought to regulate the way we use social media and take personal responsibility for the content we view and share. Every piece of nonsense is just 10 shares away from viral. Let’s not muddy the social media space with any other trash.