Wed | Oct 16, 2019

Glam Up To D’Marie Beauty

Published:Monday | September 2, 2019 | 12:27 AM
Vintage Glam crafted by D’Marie
Vintage Glam crafted by D’Marie

With an influx of make-up artists, hairdressers, nail technicians and product manufacturers, skills training is now becoming one of the most sought-after business requirements for young entrepreneurs. Consumers are now faced with the decision of separating the professionals from the amateurs. For over a decade, D’Marie Institute has etched its name in the beauty industry by providing the Caribbean with a glamorous variety of edgy, entrancing and vivacious looks, just for women.

“We are celebrating 10 years of training within the beauty industry. We started out specifically doing make-up artistry and we have since added several other programmes to include hairdressing, barbering, nail technology, teaching and training, waxing, and a number of corporate and professional courses,” said Dawn Lindo, principal at D’Marie Institute.

Many persons do not treat skills training with the level of respect it ought to get, but Lindo expects this will change in the future. “If one has a degree, it is amazing how much more respect they get and it seems to add some amount of prestige to it. With the changes in the industry and the growth in occupational studies, we are looking forward to becoming a university where we offer associate and bachelor degrees in the skills area,” she said.

Blessed with having international students from London, Canada, the United States, the Cayman Islands, St Kitts and Nevis, and Turks and Caicos, just to name a few, D’Marie has dreams of taking this skills training to the other parts of the island, as well as the Caribbean. Additionally, on the scholastic scene, with hopes of one day offering a diploma in cosmetic chemistry, it is her ultimate goal to make D’Marie Institute a university.

“With a degree within the beauty industry, the possibilities are endless. If someone comes in to study make-up, it does not mean that the only thing you can become is a make-up artist. You can become a makeup instructor or start a store or a beauty bar. There are so many different areas. You can specialise in runway, in editorial, in special effects theatre. The field is so wide,” she shared.

For their 10-year celebration, D’Marie is having its grand graduation and runway show on October 25 at the Courtleigh Auditorium.

Story by: Latara Boodie

latara.boodie@gleanerjm.com

Photos by: Gladstone Taylor

gladstone.taylor@gleanerjm.com