Mon | Jun 17, 2019

Head over Tees (and more) with Lovestruck

Published:Monday | May 20, 2019 | 12:09 AM

Mommy and me outfits, his and hers attire, squad goals apparel. These repeating patterns are nothing new. But as time passes by, more individuals are gravitating towards the trend of getting a custom fit for just about any event. It has evolved to individuals getting custom prints on T-shirts, swimsuits, bodysuits and just about anything you can think of. It’s a niche that Shakeriah Brown, owner of Lovestruck Collection, has taken control of.

“My brand is a celebration of life,” were the opening words that Brown passionately expressed, during an interview with Flair Magazine recently. Birthdays, weddings, births, and anniversaries are only a few occasions that the young entrepreneur seeks to perfect under her five-year-old family brand.

In 2014, after completing university, she decided to focus wholeheartedly on an objective, which she developed during high school. Her intention was to strike gold in the business sector, while being her own boss. So, she made her debut with a small enterprising venture that is growing beyond her expectations.

“I did not expect people to gravitate towards my little idea. I was trying something. Back then, prints on T-shirts was the trend, and that was what I decided to start with. And it worked because people love what I do,” Brown said.

In addition to printing customised and generic statements on T-shirts, Brown has added other features to her portfolio. This is to make some of life’s most favoured milestones more ecstatic. She explained that her appreciation for the art of designing has inevitably compelled her to explore the creative and therapeutic world of a seamstress. The go-getter now produces majority of the style pieces that she offers to her clients. Also, she has journeyed into a fresh market, meeting the needs of companies that yearn for statement pieces.

Brown conceded that her enterprising path is not a contemporary undertaking. She also expressed that this pushes her to stand out from the rest of the pack and staying ahead in the game. So, she adds a special touch or two to the chic apparels she creates.

“Even for the customised pieces, if you make an order based on the options you see online, I will still do my best to make it different with elements that make you connect with it more. So, you can have a one-of-a-kind adventure,” she said.

She added: “At the end of the day, when you are able to go out and ‘twin’ with your child or partner for your special occasion, it adds a wow factor, making the moment more memorable. The feedback that I get from my customers about their experience is rewarding.”

Brown wants you to be on the lookout for her eclectic restore wear line.

For more information on how you can be head over tees (and more) with ‘Lovestruck’, you can view the profile on Instagram: @lovestruckcollection or call directly: 876-848-5087

rocheda.bartley@glenaerjm.com