Mon | Aug 10, 2020

Koffee drops ‘Pressure’, debuts on iTunes

Published:Saturday | August 1, 2020 | 12:00 AMYasmine Peru/Senior Gleaner Writer

Mere hours after dropping her second single in as many weeks, Koffee was trending on social media, and the single, titled Pressure, made its debut at No. 1 on the iTunes Top 100 Singles chart. It also racked up 326,000 views on YouTube up to press time.

The 20-year-old Grammy winner posted Pressure to her YouTube VEVO page and even dropped a comment herself. “Blessings everyone, love. What do you think about this?” she asked her fans.

The single, written by Koffee, had previously been teased in a video created in partnership with the luxury brand Thom Browne for streetwear blog, Highsnobiety’s ‘Not In Paris’ digital exhibition this month. That production was offered instead of the in-person Paris Men’s Fashion Week that would usually roll out at this time of year. The visuals, which were filmed in Kingston, saw Koffee sporting a look, similar to the Thom Browne designs she chose for her red carpet Grammy award appearance in February. However, the video has since been made private.

The New York-based designer Browne is quoted as saying, “She’s a true individual with a huge talent, that’s what drew me to her. I knew she would bring an interesting sensibility to [the brand].”

Two weeks ago, Koffee released the single which has been dubbed the summer anthem for 2020, Lockdown, along with a celebrity-drenched music video. It has since locked down the number one spot on YouTube trending, amassed over six million views, and surged to the top of the iTunes Top 100 singles chart.

ACCOLADES

Pressure is now available for streaming on all major music platforms. “All when di pressure erup’ we neva give up. No no no we neva give in. It’s serious. Lawd times rough and it’s serious. Life is a likkle mysterious. Have we pot and we can’t even stir it up,” Koffee sings.

Koffee’s debut EP, Rapture earned her gong for Best Reggae Album at this year’s Grammys, making her the youngest solo nominee and first female to win a reggae Grammy.

Fans are eagerly awaiting the official video for Pressure.

yasmine.peru@gleanerjm.com