Noise Cans’ connection to Jamaica gives ‘Life’
Though Bermudan EDM DJ and producer Noise Cans’ perpetual masquerade is a direct cultural reference to the Gombey tradition of his home island, his musical motivations and impressions remain deeply rooted in Jamaican soil. And so, long attracted to reggae, dancehall, and sound-system culture, colourful and always anonymous figure set his latest music video, Life, featuring UK-based artiste Doktor, against the scenic backdrop of the land of wood and water.
Noise Cans told The Gleaner that Jamaica has always been part of his life in one way or another. He referred to the Greater Antillean isle as a home away from home. As a youngster, he found ‘home’ in the songs of musical greats like Peter Tosh, Bob Marley, Shabba Ranks, and Super Cat. Sound systems like Stone Love and Body Guard also made an impact on him.
Noise Cans’ travels to the island confirmed for him, that the home of reggae had an undeniable and liberating energy.
He said: “You feel the energy of Jamaica from the time you land at the airport. As I got older, Jamaica became a spot I would run to recharge, gain perspective and inspiration. Whether it be the people or culture, I wanted to give back and spotlight a place that has done so much for me. To me, it is where I feel the freest.”
Life features the vocals of British-Jamaican dancehall artiste Doktor, energetically encouraging listeners to live to the fullest. “I’ve always been a fan of his music, and while on tour with Steve Aoki and Wide Awake, Wide Awake played me a vocal they had on him, and I loved it. I love to make positive music, so the lyrics for Life fit perfectly with my energy,” Noise Cans shared.
While dedicated to maintaining Caribbean cultural elements, Noise Cans hopes this collaboration will resonate around the globe. “It’s not tied to any one country or culture or ethnicity. My hope is that it transcends borders and that everyone can relate and take something meaningful away from it. After all, we’re all on this journey together, right?”