Thu | Oct 17, 2019

Silver Star Motors unveils new Mercedes-Benz A-class

Published:Sunday | June 2, 2019 | 12:22 AM

Silver Star Motors has officially unveiled the new Mercedes-Benz A-Class at an exclusive launch held at its Silver Star Motors Showroom on South Camp Road. Guests, Mercedes-Benz lovers, and aspirants all turned out to witness the launch of the newest A-Class that is said to completely redefine modern luxury in the compact class.

The pure and surface-accentuating design of the new A-Class is the next step in the Mercedes-Benz philosophy of Sensual Purity. It comes with many standout features that fascinated those in attendance.

Modern luxury redefined

The clean lines, LED lighting, aggressive stance, ultramodern cabin and premium appointments aim to capture both driver and passengers like never before. The avant garde styling of the dashboard and a cockpit with no cowl create a unique architecture. The new A-Class also boasts ambient lighting with 64 colours and illuminated air vents in a turbine look.

Fully grown up

The interior combines sportiness with an even more generous sense of space. It features a roomy, redefined cabin with greater shoulder, elbow, and headroom as well as easier entry to the rear. All-round visibility has also been considerably improved, enhancing both safety and the impression of spaciousness.

Emotional connection between the vehicle, driver, and passengers

The new A-Class is the first Mercedes-Benz model to feature the completely new multimedia system MBUX, Mercedes-Benz User Experience. The most advanced multimedia system ever developed by Mercedes, MBUX has learning capability thanks to artificial intelligence, comprehensive touch operation, a touchpad on the centre console, and touch-control buttons in the steering wheel. There is also the ability to be personalise the input for optimum user experience.

“The new A-Class takes user experience to a whole new level. It allows you to enjoy the beauty and intelligence of a digitised multimedia system that sets new standards in terms of human technology interaction,” said Amanda Lechler, brand manager for Silver Star Motors. “Our customers deserve the best, and we’re very excited to be unveiling it today because the A-Class delivers on all expectations,” Lechler added.